Six industries that already feel it.
The best fit is a product worth more than about ₱50, sold where you cannot see every seller: marketplaces, provinces, abroad.
Pharma and supplements
FDA counterfeit warnings every month; pharmacists want to check a box in a second.
Talk to: Regulatory or quality head
Cosmetics and personal care
Fakes sold online; the industry is moving to 2D barcodes.
Talk to: Brand manager
Motorcycle and auto parts
A safety story the makers already tell; garages check before fitting.
Talk to: Parts or aftersales head
Food exporters
Copies abroad, goods diverted between markets; importers want proof of origin.
Talk to: Export manager or owner
Apparel and footwear
The most-seized category; local brands copied offshore.
Talk to: Brand protection or legal
Liquor, tobacco, farm inputs
Illicit trade, tax stamps, fake seeds and fertiliser.
Talk to: Sales or compliance head
A record ₱40.99 billion in 2024.
And that is only what the government catches. 2025 fell to ₱29.97 billion even with more raids: IPOPHL says the fakes moved online.
40%
of fakes seized in 2025 were clothes, shoes and bags
64
FDA warnings about counterfeit medicines in 2025
25.3%
of cigarettes sold in 2025 were illicit; 86% of vapes
4.8M
tax stamps seized in March 2026, including fakes with identical serial numbers
Most fakes now sell online, and platforms act on proof.
124 brands
have signed IPOPHL's agreement with Lazada, Shopee, TikTok Shop and Zalora to take fakes down.
85.5% and 93.6%
of fake listings were removed by Lazada and Shopee before anyone reported them.
RA 11967
The Internet Transactions Act: a platform that ignores a proper notice shares the liability.
Proof
is what a notice needs. Every check on Sakura Trace is a dated record with a place.
A hologram is the same on every pack. So is its copy.
Same on every pack
Holograms and seals. A plain QR that opens the brand's website. A batch code on the box. Copy one and you have copied them all; nobody knows how many times it was used, or where.
Different on every pack
One secret code per pack, inside the QR. A record of every check, when and where. A copied code shows up checked in many places. Copying is easy; copying without being caught is not.
In March 2026 the BIR found fake tax stamps printed with the same serial numbers as real ones. A record of each serial exposes that at the first repeat. A hologram never would.
Sources
IPOPHL, NCIPR seizure reports 2022–2025 · Manila Times, 2 April 2026 · OECD and EUIPO, Mapping Global Trade in Fakes 2025 · BIR press release, 19 March 2026 · Context.ph, 28 August 2026 · Republic Act 11967, the Internet Transactions Act. Seizure values are at the genuine product's price.
Start with one product line.
The data from the first product usually tells you which one to protect next.